Brand Identity Australia Unlimited


Right from the very beginning, Australia’s development has been forged through its enterprising spirit; the resilience, creativity and unquenchable desire of Australians to succeed, no matter what the challenge may be. It is this natural optimism and sense of untold potential which lies at the heart of our concept, Australia Unlimited.


The logo is a representation of Australia symbolising our growth and expansion. It embraces the best of who we are and speaks to the future-focused nature of our endeavours and our outward looking approach to global affairs. Many people look at it and see an outline of Australia. Some see arrows. Others will see a variety of symbols. It is the inherent simplicity of the logo that allows people to create their own perspective on Australia. The interpretations are unlimited.

Sample Applications


The following sample applications are designed to illustrate how the brand may be applied. Please note that these are for illustrative purposes only.




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